How Social Media Optimization (SMO) is is different from search engine optimization (SEO)?
SEO is a technique to optimize website to make it highly visible in search engine. But, SMO factors greatly into search engine visibility. I stated before that SMO is about making it easy for people to share content. Unique and shareable content continues to be king - and how much content is shared is becoming an important factor when it comes to search engine rankings. For example run any search on Google and you see a +1 button on every result – a +1 for a certain result is a recommendation, increasing that site’s exposure. Any link is shared within Google+ is also picked up in Google search results. So, while SMO is different from SEO, it’s also an important SEO strategy.
What are the major components to optimize a site for social media?
According to me SMO is to create content that people will value and share. Listen to and monitor social media channels to find out what people are sharing and what they want to learn. Then, give them what they want. Use this research to create content for audiences. It’s important to create social share button to ease sharing.
Do blog posts have social sharing buttons in an easy-to-spot place?
Does website provide ways for videos, slide presentations and other documents to be embedded?
It's also important to proactively share content. Curate the best, most relevant content to audience. They will value and share it with the.
What role does SMO play in online reputation management?
SMO plays a vital role in staying top on social media presence and by refreshing and updating it with relevant content to stay on top of social media presence. It helps to make content easily shareable and help with actively staying on top of social media. It builds and maintains a positive online reputation.